BioAward Category Health Equity: Tracy Mills created her company to empower her employees to do great things for the benefit of others. Named after the bible verse Jeremiah 29:11, J29 tithes earnings to directly support nonprofits and community initiatives. Her values-driven leadership blesses others to create a positive impact. Tracy is a third-time Champion Sponsor of HIMSS Gives Back and has activated the global HIMSS membership in raising over $40,000 for non-profit organizations.