About the nominee:Artists and creator teams do not know how to grow their engaged fanbase and its value. Rivet is an AI-driven platform that uses machine learning to find and understand their high-potential fans and provides creators with actions and automations to unlock more revenue from them.
Why they should win:Rivet is a women and black-led company founded by an all-MIT team and they are solving a personal struggle from the founder's experience as an active recording and performing artist, with both the creative credibility, and technical expertise with advanced degree specialization in machine learning to execute on their vision. They’re taking a unique approach by leveraging the existing creator platform ecosystem to create more value, and given this grand vision and strong team, this company should stand out amongst other nominees.