Applicant NameGiselle Gaitan
TitleTeam Member
Company@properties REMI Christie's International RE
2024 Individual Sales Volume$9 million
2024 Individual Transaction Sides28
StateMI
CityAnn Arbor
Age27
Submission AbstractAlthough I left the corporate world, attending Wayne State prepared me just as much, if not more, for a career in real estate. The transition from marketing + media arts into real estate helped me establish my branding as soon as I began. Throughout college, I would constantly be working on my portfolio and how to stand out, so when it was time to position myself as a business, I was able to differentiate myself from the market. Wayne State also allowed me to learn Detroit. Living in Midtown for 3 years and exploring the city throughout all 5 years helped me gain neighborhood insights that have only benefited my clients.
Over the past three years, my love for Mid-Century Modern Homes has transformed into a niche. My passion and respect for these homes, I connect clients whose ultimate dream is to own a mid-century masterpiece. At the moment, I have 17 buyers waiting for the right MCM home to come to market. When it comes to generating business, my focus is relationship building. I form these relationships through three categories--my sphere of friends, family, community and colleagues; my past clients and social media.
In 2024, 35.71% of my business came from my sphere of influence, 25% came from referrals from my sphere, and 10.71% came from social media. Once an initial relationship is formed, I show people I care by providing them with valuable information, being a resource for real estate, and a cheerleader in their life. I want people to know that I work from the heart, so giving me the opportunity to represent them, we already have a foundation of trust.