Applicant NameOlivia Statham
TitleTeam Member
CompanyHanson Group Real Estate
2024 Individual Sales Volume$12.7 million
2024 Individual Transaction Sides18
StateWA
CityBellingham
Age28
Submission AbstractMy team started building our business by working with online leads. I didn't realize until we brought on newer agents how nuanced working online leads actually is. It's completely different than meeting someone who was referred to me and already has a layer of trust. Online leads we really have to build rapport, which is much harder when to them, I'm just a random agent from the internet.
I would say over the last couple years my business has started shifting from solely online leads (I mean I was 20 when I got licensed, none of my sphere was buying) to repeat and referrals. I rely heavily on my past client care. I also am very active on Instagram, and I think I operate under "look who I am and how I work" rather than "look what I've done.” Switching that mentality has really helped me connect with my audience and become more organic.
I call myself the unofficial IT specialist for the Hansen Group. I’ve spent the past few months homing in our CRM by creating detailed flowcharts and systems, implementing over 20 automations to simplify lead management and streamline workflows. I’ve set up multi-year email campaigns and organized years of stale leads to ensure every client is nurtured effectively. I’m also responsible for keeping our team accountable, ensuring everyone follows the plans and systems I've developed. Beyond that, I’m working to update our social media and website to strengthen our online presence within the small community of Whatcom County.