Campaign NameMarine Corps Scholarship Offers Challenge Coin to Fidelis Fund Supporters
CategoryDirect Mail Mid-Level Renewal
Nonprofit NameMarine Corps Scholarship Fund
Agency NameAxle Agency
Launch Date7/5/22
Audience TargetedDonors, Major Gifts
Campaign Stats
Total Recipients2666
Gross Income129735
Average Gift ($)1936.34
Cost to Raise $1 (Total Cost/Gross Income)0.08
Cost per solicitation (Total Cost/Total Recipients)3.67
Direct Mail Response Rate2.51
Why is Your Entry Successful
Why is your entry successful?Through well designed, thoughtful creative with the addition of a branded gold challenge coin, donors responded well to the call for gifts of $1k+ -- loyal donors as well as lapsed donors generously contributed and the overall cost per dollar raised was incredibly low making this campaign a success.