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Live Cat Inside Acquisition
Campaign Details
Campaign NameLive Cat Inside Acquisition
CategoryDirect Mail Acquisition
Nonprofit NamePETA Foundation
Agency NamePETA Foundation
Launch Date2/7/22
Audience TargetedProspects
Campaign Stats
Total Recipients7013
Gross Income$1,864
Average Gift ($)28.24
Cost to Raise $1 (Total Cost/Gross Income)2.48
Cost per solicitation (Total Cost/Total Recipients)0.66
Direct Mail Response Rate0.9%
Why is Your Entry Successful
Why is your entry successful?PETA created the "Live Cats Inside," acquisition concept focused on the horrific abuses of cats globally. We tested it to cat-affinity donors and found engagement increased by 85%, proving that knowing what your donors care about improves performance.