Campaign NameLeaders Circle Ren 4 Year End Campaign
CategoryDirect Mail Mid-Level Renewal
Nonprofit NameMSPCA Leaders Circle Renewal 4
Agency NameDaVinici Direct
Launch Date11/5/22
Audience TargetedMid Level Donors
Campaign Stats
Total Recipients1,324
Gross Income$582,855
Average Gift ($)$2,637.35
Cost to Raise $1 (Total Cost/Gross Income)$.02
Cost per solicitation (Total Cost/Total Recipients)$8.02
Direct Mail Response Rate16.69%
Why is Your Entry Successful
Why is your entry successful?This campaign generated 25% more income than the previous year and continues to grow year over year. The package uses creme colored stock, giving it a "high-end" look and feel, and the copy tells the donor how much they mean to the organization and how their support saves many animals.