Campaign NameCritical Care Campaign for Guide Dogs for the Blind
CategoryMultichannel
Nonprofit NameGuide Dogs for the Blind -- March/ Apr Appeal
Agency NameAmergent
Launch Date3/1/22
Audience Targeteddonors
Campaign Stats
Gross Income$597,197
Average Gift ($)80.08
Cost to Raise $1 (Total Cost/Gross Income)22.2%
Direct Mail Response Rate3.72%
Email Response Rate.07
Email Click Rate.24
Why is Your Entry Successful
Why is your entry successful?
The initial DM piece used a matching gift appeal in March, with a follow up in April. The mail touches are in home in tandem with a digital campaign.
Average gift for DM rose by 28%, and revenue increased YOY by 17.8%. Digital revenue increased by 21% YOY. Also 2nd highest conversion rate.