Campaign NameIRC Mid-Level Year-End Follow Up Appeal
CategoryDirect Mail Mid-Level Renewal
Nonprofit NameInternational Rescue Committee
Agency NameHarrington Agency
Launch Date11/28/22
Audience TargetedMid-Level
Campaign Stats
Total Recipients18,669
Gross Income$1,146,065.58
Average Gift ($)$1,486.47
Cost to Raise $1 (Total Cost/Gross Income)$100.82
Cost per solicitation (Total Cost/Total Recipients)$4.16
Direct Mail Response Rate4.13%
Why is Your Entry Successful
Why is your entry successful?This appeal made over $1 million dollars for IRC with only 18669 donors mailed. This package stands on top of the fundraising podium in terms of revenue and response.
Results:
• Over revenue projections: 300.5%
• Improved # of donors: 417.5%
• Improved response rate:144.3%
• ROI improvement by 266%