Campaign NameInternational Fellowship of Christians and Jews Shammash Test
CategoryDirect Mail Renewal
Nonprofit NameInternational Fellowship of Christians and Jews
Agency NameRKD Group
Launch Date9/16/22
Audience TargetedDonor file, sustainers and lapsed audiences
Campaign Stats
Total Recipients29,951
Gross Income$73,760
Average Gift ($)$64.48
Cost to Raise $1 (Total Cost/Gross Income)0.43
Cost per solicitation (Total Cost/Total Recipients)1.07
Direct Mail Response Rate3.82%
Why is Your Entry Successful
Why is your entry successful?Our goal was to decrease cost, update branding and increase revenue. We created a #10 test eliminating the control's self-mailer and sticker component, keeping the wax engagement element. The test cost less to print, the response rate was 23.2.% higher and brought 128.8% more net revenue!