Campaign NameFall 2022 Direct Mail Acquisition/Reinstatement: Little Marla with $10 Coin Bounce-back Test
CategoryDirect Mail Acquisition
Nonprofit NameOrbis
Agency NameMKDM
Launch Date10/28/22
Audience TargetedProspects, Lapsed Donors
Campaign Stats
Total Recipients112,503
Gross Income$52,078
Average Gift ($)$21.94
Cost to Raise $1 (Total Cost/Gross Income)$2.10
Cost per solicitation (Total Cost/Total Recipients)$0.97
Direct Mail Response Rate2.11%
Why is Your Entry Successful
Why is your entry successful?With nickels unavailable for Orbis’s control, we paired a custom bounce-back coin with a $10 matching gift offer—unlocking a 46% higher response rate and a 33% lower cost per donor. The best panel test yielded a 2.54% response (75% above the control—and a new org record), halving the cost per donor!