Nonprofit NameUniversity of Pittsburg Medical Center
Agency NameDaVinci Direct
Launch Date2/4/22
Audience TargetedDonors
Campaign Stats
Total Recipients12,686
Gross Income$58,950
Average Gift ($)$44.56
Cost to Raise $1 (Total Cost/Gross Income)$.23
Cost per solicitation (Total Cost/Total Recipients)$1.07
Direct Mail Response Rate10.43%
Why is Your Entry Successful
Why is your entry successful?This label format & "Annual Fund" branded appeal continues to perform well year after year. Costs have changed slightly but overall results continue to do well with no signs of fatigue. We produce a Follow Up appeal to this campaign and it generates 78% of the revenue raised in the initial mailer!