Campaign NamePhoenix Zoo Fall 2022 Upgrade Campaign
CategoryDirect Mail Mid-Level Renewal
Nonprofit NamePhoenix Zoo
Agency NameThe Lukens Company
Launch Date10/3/22
Audience TargetedMid-Level
Campaign Stats
Total Recipients15,676
Gross Income$58,321.90
Average Gift ($)$327.65
Cost to Raise $1 (Total Cost/Gross Income)$0.35
Cost per solicitation (Total Cost/Total Recipients)$1.29
Direct Mail Response Rate1.14%
Why is Your Entry Successful
Why is your entry successful?This was the Zoo’s first upgrade campaign. Not only did it outperform the institution’s expectations in generating over $58,000 in revenue and a $2.89 ROI, it also served as an important step in educating, cultivating, and identifying members interested in higher levels of philanthropic support.