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November Mid-Level Appeal
Campaign Details
Campaign NameNovember Mid-Level Appeal
CategoryDirect Mail Mid-Level Renewal
Nonprofit NameWorld Food Program USA (WFP USA)
Agency NameFuse Fundraising
Launch Date11/18/22
Audience TargetedMid-Level
Campaign Stats
Total Recipients10,364
Gross Income$551,674
Average Gift ($)$1567.25
Cost to Raise $1 (Total Cost/Gross Income)$0.01
Cost per solicitation (Total Cost/Total Recipients)$0.64
Direct Mail Response Rate3.40%
Why is Your Entry Successful
Why is your entry successful?The appeal surpassed all KPIs and budget by significant margins including exceeded gross revenue by 265% and net by 300%. Campaign yielded 15 gifts of $5K or more, including one gift of $40K. This only includes revenue generated through the direct mail campaign and no gifts attributed online