Campaign NameGuggenheim September 2022 Member Lapsed Recapture
CategoryDirect Mail Renewal
Nonprofit NameThe Solomon R. Guggenheim Museum and Foundation
Agency NameDaniller + Company
Launch Date9/9/22
Audience TargetedDropped general-level members from 2014 to 2022 and dropped Patron-level members from 2021-2022
Campaign Stats
Total Recipients31,744
Gross Income102,744.50
Average Gift ($)132.92
Cost to Raise $1 (Total Cost/Gross Income)0.21
Cost per solicitation (Total Cost/Total Recipients)0.69
Direct Mail Response Rate2.44
Why is Your Entry Successful
Why is your entry successful?The campaign exceeded expectations with 773 returning members, $102,745 revenue, $80,821 net revenue, and 79% lower cost to raise $1 than projected. It also spread the word about the spectacular "Alex Katz: Gathering" exhibition, using vivid exhibition branding and Katz’s engaging art.