Average Gift ($)$105 overall ($106 one-time, $125 annual sustainer, $39 monthly sustainer)
Cost to Raise $1 (Total Cost/Gross Income)$1.04
Cost Per New Donor$105
Why is Your Entry Successful
Why is your entry successful?Wildlife Conservation Society wanted to drive home the extinction threat so many species face. Stagecoach developed a bold campaign utilizing animated GIFs to literally show animals fading away. This message worked incredibly well getting wildlife-loving prospects to make their first donation.