Campaign NameAudubon's Annual Offer Year End Campaign
CategoryDigital Renewal
Nonprofit NameNational Audubon Society
Agency NameStagecoach Digital
Launch Date12/26/22
Audience TargetedDonors and Prospects
Campaign Stats
Gross Income$482,616
Average Gift ($)$85.30
Cost to Raise $1 (Total Cost/Gross Income)$.09
Email Response Rate.02%
Email Click Rate.11%
Digital ImpressionsN/A
Why is Your Entry Successful
Why is your entry successful?In a first for Audubon, the YE campaign consisted of an annual offer in email. 28% of donations were annual donations resulting in $80,000 additional revenue next year. 69 new monthly donors were converted in the campaign with projected additional revenue to be over $12,000 in the next 12 months.