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November Acquisition
Campaign Details
Campaign NameNovember Acquisition
CategoryDirect Mail Acquisition
Nonprofit NameWorld Food Program USA (WFP USA)
Agency NameFuse Fundraising
Launch Date11/4/22
Audience TargetedProspects
Campaign Stats
Total Recipients499,250
Gross Income$292,761
Average Gift ($)$117.48
Cost to Raise $1 (Total Cost/Gross Income)$0.89
Cost per solicitation (Total Cost/Total Recipients)$0.52
Direct Mail Response Rate0.50%
Why is Your Entry Successful
Why is your entry successful?This acquisition campaign exceeded gross revenue projection by 51%, netted $13.34 for each donor acquired and an average gift of 156% higher than projected. WFP USA has three co-controls. Global Impact was tested - and won - against an urgentgram and member card packages. It drove 10+ gifts of $1K+.