Campaign NameWCW March 2022 Appeal - Kitten Petition
CategoryDirect Mail Renewal
Nonprofit NameWhite Coat Waste Project
Agency NameK2D Strategies
Launch Date3/21/22
Audience TargetedDonors
Campaign Stats
Total Recipients27269
Gross Income60,614.35
Average Gift ($)27.74
Cost to Raise $1 (Total Cost/Gross Income)0.32
Cost per solicitation (Total Cost/Total Recipients)0.72
Direct Mail Response Rate8.01
Why is Your Entry Successful
Why is your entry successful?The response rate was the highest of the year. Average gift was almost $1 higher than projected generating 1/3 more net than budget. The best news was that on the heels of this campaign, the WCWP compelled the Dept of Veterans Affairs to shut down the lab.