Campaign NameSTRL Giving Tuesday from Sunny, Basil, and Olive
CategoryDigital Renewal
Nonprofit NameSave the Redwoods League
Agency NameK2D Strategies
Launch Date11/22/22
Audience TargetedDonors
Campaign Stats
Gross Income7,143
Average Gift ($)99.21
Cost to Raise $1 (Total Cost/Gross Income)0.21
Email Response Rate9.23
Email Click Rate0.37
Digital Impressions15,248
Why is Your Entry Successful
Why is your entry successful?This singular email generated 235% more revenue than the first email of 2021’s series and the strongest click-rate of the entire 6-email series of the 2022 Giving TREESday campaign. The open rate was 7.66% and it generated $7K in revenue from 72 donors when little to no revenue was projected.