Audience TargetedActive direct mail donors, 0-36mo + targeted 37-60 mo
Campaign Stats
Total Recipients4,879
Gross Income$28,160
Average Gift ($)$50.74
Cost to Raise $1 (Total Cost/Gross Income)$ .21
Cost per solicitation (Total Cost/Total Recipients)$1.22
Direct Mail Response Rate11.38%
Why is Your Entry Successful
Why is your entry successful?Appealing to the desire to be a valuable part of a community this package resonated with donors by making them feel needed and included. Rather than just renewing their gift, donors were invited to join a community of “Miracle Markers,” loyal supporters who never give up on an equine in need.