Campaign NameNational Psoriasis Foundation Holiday Appeal 2022
CategoryMultichannel
Nonprofit NameNational Psoriasis Foundation
Agency NameNexus Direct
Launch Date11/10/22
Audience TargetedDonors, InHouse prospects, Mid-Level and Major Donors
Campaign Stats
Gross Income$203,118
Average Gift ($)$129.70
Cost to Raise $1 (Total Cost/Gross Income)$0.30
Direct Mail Response Rate3.4%
Email Response Rate0.12%
Email Click Rate0.11%
Why is Your Entry Successful
Why is your entry successful?Multichannel & multiphased campaign with several strategically timed touch points, sound segmentation across all channels, compelling story telling & new creative strategies.The $50K campaign goal was complimented with sharing several stories to demonstrate the impact of the disease & NPF's services