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July Policy Update Appeal
Campaign Details
Campaign NameJuly Policy Update Appeal
CategoryDirect Mail Renewal
Nonprofit NameBrennan Center for Justice
Agency NameAvalon Consulting
Launch Date7/29/22
Audience TargetedDonors
Campaign Stats
Total Recipients23,810
Gross Income$56,112
Average Gift ($)$70.40
Cost to Raise $1 (Total Cost/Gross Income)$.31
Cost per solicitation (Total Cost/Total Recipients)$.74
Direct Mail Response Rate3.35%
Why is Your Entry Successful
Why is your entry successful?This package provides a "deeper dive" for donors and allows us to report on many aspects of BCJ work—like explainers on the filibuster and gerrymandering. We use this appeal to upgrade monthly donors, and for a DM package with no premium, it's visually compelling and stands out as people browse.