Campaign NameNorthern Nevada HOPES Acquisition November 2022 DM
CategoryDirect Mail Acquisition
Nonprofit NameNorthern Nevada HOPES
Agency NameNexus Direct
Launch Date12/16/22
Audience TargetedProspects
Campaign Stats
Total Recipients4874
Gross Income$15,671
Average Gift ($)$783.55
Cost to Raise $1 (Total Cost/Gross Income)$1.30
Cost per solicitation (Total Cost/Total Recipients)$4.19
Direct Mail Response Rate0.41%
Why is Your Entry Successful
Why is your entry successful?The campaign used the 25th anniversary-inspired goal and year-end deadline to "look ahead" at the organization’s expansion plans. The recognizable CEO's community-centric, people-first voice told a story with Reno-specific stats to demonstrate impact and introduce a new keepsake/bounce back device.