Campaign NameHeifer International Love Your Neighbor Christmas Package Test
CategoryDirect Mail Acquisition
Nonprofit NameHeifer International
Agency NameLautman Maska Neill & Company
Launch Date9/26/22
Audience TargetedProspects
Campaign Stats
Total Recipients499,326
Gross Income$606,151
Average Gift ($)$130.38
Cost to Raise $1 (Total Cost/Gross Income)$0.47
Cost per solicitation (Total Cost/Total Recipients)$0.57
Direct Mail Response Rate0.93%
Why is Your Entry Successful
Why is your entry successful?Heifer’s work to help families escape hunger and poverty appeals to donors whose Christian values inspire their giving. This phenomenal acquisition succeeded in reaching individuals moved by these values and had double the expected response rate, a $130 average gift, and raised NET income.