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STC Annual Fund
Campaign Details
Campaign NameSTC Annual Fund
CategoryDirect Mail Mid-Level Renewal
Nonprofit NameSave the Children
Agency NameRKD
Launch Date2/17/22
Audience TargetedMid-Level
Campaign Stats
Total Recipients15,795
Gross Income$508,008
Average Gift ($)$1,671
Cost to Raise $1 (Total Cost/Gross Income)$.14
Cost per solicitation (Total Cost/Total Recipients)$4.60
Direct Mail Response Rate1.92%
Why is Your Entry Successful
Why is your entry successful?Mid-Level supporters receive a new supporter card and are asked to upgrade or renew their support. The mailing also includes a personalized proposal that reports on past accomplishments and outlines how they can support the Annual Fund Project to help meet goals for the upcoming year.