Campaign NameNational Audubon Society Annualized Renewal 1
CategoryDirect Mail Renewal
Nonprofit NameNational Audubon Society
Agency NameO'Brien Garrett
Launch Date11/1/22
Audience TargetedDonors
Campaign Stats
Total Recipients397,315
Gross Income$1,433,937
Average Gift ($)$52.37
Cost to Raise $1 (Total Cost/Gross Income)$.015
Cost per solicitation (Total Cost/Total Recipients)$0.53
Direct Mail Response Rate6.89%
Why is Your Entry Successful
Why is your entry successful?This package truly delivered thanks to stunning photography; clean design; powerful messaging on the climate crisis as an urgent existential threat to birds and their habitats as well as donors' essential role in Audubon’s conservation work; and an irresistible gift match and back-end premium offer.