Average Gift ($)$103 overall ($102 one-time, $171 annual sustainer, $26 monthly sustainer)
Cost to Raise $1 (Total Cost/Gross Income)$0.40
Email Response Rate0.012%
Email Click Rate0.20%
Digital Impressions37 M
Why is Your Entry Successful
Why is your entry successful?Wildlife Conservation Society needed a campaign that linked worldwide habitat conservation efforts to charismatic wildlife, with a positive spin for existing donors. Stagecoach developed an engaging campaign using animation to show that protecting wild habitats protects biodiversity everywhere.