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Second Year Cultivation
Campaign Details
Campaign NameSecond Year Cultivation
CategoryStewardship
Nonprofit NameSave the Children
Agency NameRKD
Launch Date4/15/22
Audience TargetedDonors
Campaign Stats
Total Recipients55,979
Average Gift ($)$91.76
Total Expenses$19,252
Unsolicited $ raised$505.55
Direct Mail Response Rate.01%
Email Click RateNA
Social Media EngagementNA
Why is Your Entry Successful
Why is your entry successful?Our Second Year Self-mailer to supporters 18 months on file aims to cultivate, engage and encourage a second gift by thanking supporters, showing impact, and offers an opportunity to engage through taking an advocacy action, volunteering, and others ways of giving through catalog or tribute gifts.