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STC Year End Get Fed Up
Campaign Details
Campaign NameSTC Year End Get Fed Up
CategoryDirect Mail Renewal
Nonprofit NameSave the Children
Agency NameAccenture
Launch Date11/14/22
Audience TargetedDonors
Campaign Stats
Total Recipients613,845
Gross Income$864,245
Average Gift ($)$88.80
Cost to Raise $1 (Total Cost/Gross Income)$.30
Cost per solicitation (Total Cost/Total Recipients)$.42
Direct Mail Response Rate1.6%
Why is Your Entry Successful
Why is your entry successful?Our Year End mailing is an urgent appeal with a hunger theme, malnutrition story and stresses the importance of responding quickly to children in crisis. This package highlights a $750,000 match from an anonymous donor. In 2022 we featured our agency theme Get Fed Up! to mobilize supporters.