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STC 2022 Mid-level YE Acquisition
Campaign Details
Campaign NameSTC 2022 Mid-level YE Acquisition
CategoryDirect Mail Acquisition
Nonprofit NameSave the Children
Agency NameRKD
Launch Date10/15/22
Audience TargetedProspects
Campaign Stats
Total Recipients357,000
Gross Income$114,114
Average Gift ($)$295
Cost to Raise $1 (Total Cost/Gross Income)$1.41
Cost per solicitation (Total Cost/Total Recipients)$.45
Direct Mail Response Rate.11%
Why is Your Entry Successful
Why is your entry successful?Our mid-level acquisition control package features a 10X impact offer and 3 compelling photo cards that introduces prospects to our mission through child stories that showcase our programs in action.