Submission Name#BecomeGwinnett
Submission AbstractNone
Submission DescriptionNone
Submission Video URLNone
Submission DivisionSmall Division Less than $500,000
Company NamePartnership Gwinnett
Entry Category:17 Overall Marketing Campaign
Date this entry was produced:10/1/24
Please provide a brief description of the entry and how it was used by your organization:In 2024, Partnership Gwinnett launched #BecomeGwinnett, a bold, multi-platform marketing campaign aimed at repositioning Gwinnett County as a premier destination for business, talent, and innovation. Developed under our 4.0 strategy in partnership with EY, this campaign responded to the limitations of traditional economic development marketing by leveraging data-driven insights, authentic storytelling, and strategic digital outreach. With just one full-time marketing staff member, the campaign drove massive results across web, social, and in-person engagement, boosting website traffic by over 600%, growing our project pipeline by 56%, and expanding social media reach by 110%. The #BecomeGwinnett campaign invited businesses, talent, and stakeholders to see our community not just as a place to do business, but as a place to belong and thrive.
Enter your budget level:Small ($0-$499,999)
Total Annual Budget:48000
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