Submission NamePartnershipGwinnett.com
Submission AbstractNone
Submission DescriptionNone
Submission Video URLNone
Submission DivisionSmall Division Less than $500,000
Company NamePartnership Gwinnett
Entry Category:15. Websites: Local, State, or Regional EDO's
Date this entry was produced:11/1/24
Please provide a brief description of the entry and how it was used by your organization:PartnershipGwinnett.com is the newly redesigned website for Partnership Gwinnett, created as a strategic marketing and communication tool to better serve businesses, investors, site selectors, and community stakeholders. This project was a complete overhaul of our online presence, designed to be user-friendly, visually compelling, and optimized for SEO and lead generation.
The website was developed using the StoryBrand framework to ensure a clear, concise message that speaks directly to our target audiences. It also incorporated simplified language to support international accessibility and comply with government content standards.
The site now serves as the digital backbone of our organization, supporting everything from campaign landing pages and investor engagement to talent attraction and project leads. It also allows us to track ROI through advanced analytics. Since launch, it has significantly improved brand awareness and visibility, with over 77,000 users visiting the site in just four months, a 1,218% increase from the prior year.
Enter your budget level:Small ($0-$499,999)
Total Annual Budget:20000
Upload your Entry Files or Provide a URL (REQUIRED):Upload your entry files