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Submission #2967505
Submission Details
CompanyMy Home Group
TitleIndividual Salesperson
YouTube Video Submission
2022 Individual Sales Volume$13.6 million
2022 Individual Transaction Sides27
Application Excerpt
AboutI lean into my journalism roots to educate future buyers through raw storytelling. Stories help us learn and grow and, for me, they help build trust, which is the foundation of any business relationship. I focus on telling stories about my transactions through social media, where I share insights on how to navigate negotiations, how I get my clients’ contracts accepted, what the options are when an appraisal comes in low, and more. People gain a better understanding of the homebuying process, so when their time comes, they feel more comfortable. In 2020, I created a video series, “Home of the Week.” I film and edit the story of homes in various neighborhoods, documenting finishes, specs and layouts. After eight or nine weeks, I move on to a new price point in $100,000 increments. People can compare how much house they can get in different parts of town for the same money. Between Instagram and LinkedIn, these videos are now being shared with 4,000 to 6,000 people weekly, and they’ve led to 61 leads.