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VVA 2023 Calendar Campaign
Campaign Details
Campaign NameVVA 2023 Calendar Campaign
CategoryDirect Mail Renewal
Nonprofit NameVietnam Veterans of America (VVA)
Agency NameNext Generation Fundraising
Launch Date5/16/22
Audience Targeted VVA Members and Donors
Campaign Stats
Total Recipients210314
Gross Income501863
Average Gift ($)28.82
Cost to Raise $1 (Total Cost/Gross Income)0.38
Cost per solicitation (Total Cost/Total Recipients)0.90
Direct Mail Response Rate8.28
Why is Your Entry Successful
Why is your entry successful?The VVA Calendar Campaign and Contest engaged members by crowdsourcing images online of chapter volunteer efforts for the organization. Selected images were used to create a calendar that put the full focus on VVA's work at the local level as the centerpiece of a successful two effort mail campaign.