Nonprofit NameMassachusetts Society for the Prevention of Cruelty to Animals
Agency NameDaVinci Direct
Launch Date10/24/22
Audience Targeted72,969
Campaign Stats
Gross Income$244,922
Average Gift ($)$59.06
Cost to Raise $1 (Total Cost/Gross Income)$.20
Direct Mail Response Rate5.70%
Email Response Rate.31%
Email Click Rate1.38%
Why is Your Entry Successful
Why is your entry successful?We have a direct mail with a bounce back card. There's an email (and follow up email) & social media ads. Social Ads impressions, reach, and CTR has grown over the year & our FB following continues to increase. The bounce back cards are returned and displayed at one of the 3 adoption centers.