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May Acquisition
Campaign Details
Campaign NameMay Acquisition
CategoryDirect Mail Acquisition
Nonprofit NameAmerican Fondouk
Agency NameDaVinci Direct
Launch Date5/25/22
Audience TargetedProspect and Lapsed Names
Campaign Stats
Total Recipients76,738
Gross Income$29,945
Average Gift ($)$25.84
Cost to Raise $1 (Total Cost/Gross Income)$2.09
Cost per solicitation (Total Cost/Total Recipients)$.82
Direct Mail Response Rate1.51%
Why is Your Entry Successful
Why is your entry successful?The Acquisition Label package continues to generate a high Response Rate year after year (between 1.29-1.62%). The use of Labels increased the response and has produced a handful of major donors. We've tested other premiums and the labels continue to be the least expensive and generate a high RR.