Total Recipients43,512 (includes multis), 41,516 (excludes multis)
Gross Income$7,020
Average Gift ($)$44.71
Cost to Raise $1 (Total Cost/Gross Income)$3.38
Cost per solicitation (Total Cost/Total Recipients)$151.13
Direct Mail Response Rate .36%
Why is Your Entry Successful
Why is your entry successful?WildCare’s acquisition package landed in prospective donors’ mailboxes during the busy holiday-giving season with a touch of sparkle and mystery. With an outside envelope featuring two adorable baby opossums and a promise of a special holiday gift and $50,000 match, it was a package hard to resist!