Campaign NameRonald McDonald House Charities Ukraine Emergency Relief
CategoryDigital Renewal
Nonprofit NameRonald McDonald House Charities
Agency NameConcord Direct
Launch Date3/9/22
Audience TargetedDonors, Prospects, Lapsed
Campaign Stats
Gross Income$68,192.49
Average Gift ($)$194.83
Cost to Raise $1 (Total Cost/Gross Income)$0.16
Email Response Rate0.16%
Email Click Rate0.61%
Digital Impressions133,555
Why is Your Entry Successful
Why is your entry successful?The campaign exceeded its goal, raising $68,192.49. Compelling headlines and images contributed to its success, as did real-time reporting on fundraising progress and how the organization was meeting the unique needs of families with children requiring life-saving medical treatments during war.