Campaign NameLutheran Immigration and Refugee Service Ukraine Urgent Gram Acquisition
CategoryDirect Mail Acquisition
Nonprofit NameLutheran Immigration and Refugee Service
Agency NameHarrington Agency
Launch Date5/5/22
Audience TargetedProspects
Campaign Stats
Total Recipients90,859
Gross Income$85,365
Average Gift ($)$69
Cost to Raise $1 (Total Cost/Gross Income)$.60
Cost per solicitation (Total Cost/Total Recipients)$0.56
Direct Mail Response Rate1.37%
Why is Your Entry Successful
Why is your entry successful?RESULTS!
• This emergency, no frills Urgent Gram beat response rate by an amazing 204%! (1.37 % vs. 0.34%)
• Smashing the projected # of new donors acquired by 175.78% (1,241 donors vs. 450 projected.
• Average gift increase was 35.3 % over projections ($69 vs. $51)
• Netting: $34,365!