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Houston SPCA Penny Pack
Campaign Details
Campaign NameHouston SPCA Penny Pack
CategoryDirect Mail Acquisition
Nonprofit NameHouston SPCA
Agency NamePursuant
Launch Date7/25/22
Audience TargetedProspects
Campaign Stats
Total Recipients101,746
Gross Income$19,663
Average Gift ($)$25.11
Cost to Raise $1 (Total Cost/Gross Income)$2.54
Cost per solicitation (Total Cost/Total Recipients)$0.49
Direct Mail Response Rate0.77%
Why is Your Entry Successful
Why is your entry successful?We tested against a package with no penny and no additional premium. The control performed better for response rate (0.71% control; 0.40% test). The control and test performed similarly for average gift ($20.32 control; $20.16 test). Because of the impact to response rate, we maintained the control.