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November Acquisition
Campaign Details
Campaign Name
November Acquisition
Category
Direct Mail Acquisition
Nonprofit Name
University of Iowa Children's Hospital
Agency Name
amergent
Launch Date
11/10/22
Audience Targeted
donors
Campaign Stats
Total Recipients
109,447
Gross Income
$42,432
Average Gift ($)
$67.57
Cost to Raise $1 (Total Cost/Gross Income)
1.758
Cost per solicitation (Total Cost/Total Recipients)
.68
Direct Mail Response Rate
.57
Why is Your Entry Successful
Why is your entry successful?
Over 69% of the revenue came from $100+ first gifts. This allowed this campaign to be net positive in one year.