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Control Acquisition
Campaign Details
Campaign NameControl Acquisition
CategoryDirect Mail Acquisition
Nonprofit NameThe Glaucoma Foundation
Agency NameFaircom New York
Launch Date1/5/22
Audience TargetedProspects, Lapsed Donors
Campaign Stats
Total Recipients35,000
Gross Income$29,172.00
Average Gift ($) $34.08 
Cost to Raise $1 (Total Cost/Gross Income)$0.48
Cost per solicitation (Total Cost/Total Recipients)$0.40
Direct Mail Response Rate2.45%
Why is Your Entry Successful
Why is your entry successful?This package is an incredibly successful revenue generator for the Glaucoma Foundation. Inexpensive to produce, it leverages educational messaging and moving stories. The package brings in positive net income – earning an impressive $17.70 per new donor – something rare in prospecting efforts.