Cost per solicitation (Total Cost/Total Recipients)$0.75
Direct Mail Response Rate1.67%
Why is Your Entry Successful
Why is your entry successful?Planned Parenthood Mar Monte saw giving decline after a wave of post-Roe generosity. To turn the tide, we created a tactical, hyper-personalized package using a tight deadline and custom match ask that produced a $415 avg. gift, activated deep lapsed and house prospects, and exceeded goal by 98%!