Campaign NameAFA September 2022 Punch Out Plane Acquisition
CategoryDirect Mail Acquisition
Nonprofit NameAir & Space Forces Association
Agency NameK2D Strategies
Launch Date9/22/22
Audience TargetedProspects
Campaign Stats
Total Recipients113,346
Gross Income18,713
Average Gift ($)33.84
Cost to Raise $1 (Total Cost/Gross Income)3.68
Cost per solicitation (Total Cost/Total Recipients)0.61
Direct Mail Response Rate.49%
Why is Your Entry Successful
Why is your entry successful?We developed a unique format with a heavy card-stock P51 Mustang vintage plane that the donor could punch out and assemble into a paper airplane. The campaign garnered a 21% increase in average gift over pre-pandemic campaigns and decreased the investment per donor by 15%.