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Year-End Renewal
Campaign Details
Campaign NameYear-End Renewal
CategoryMultichannel
Nonprofit NameK9s for Warriors
Agency NameTrueSense Marketing
Launch Date11/23/22
Audience TargetedDonor housefile, DM and Digital
Campaign Stats
Gross Income$177,047.00
Average Gift ($)$70.06
Cost to Raise $1 (Total Cost/Gross Income)$10.16
Direct Mail Response Rate4.35%
Email Response Rate.13%
Email Click Rate.41%
Why is Your Entry Successful
Why is your entry successful?As remarkable as the 2022 performance numbers are, the YOY bump is amazing. DM alone had a 168% increase in average gift, a 165% increase in gross revenue, which, coupled with a 14% decrease in cost, drove a whopping 233% increase in net revenue and a 208% increase in ROI over 2021 performance.