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Mid-Level Member Card Package 
Campaign Details
Campaign NameMid-Level Member Card Package 
CategoryDirect Mail Mid-Level Renewal
Nonprofit NameTechnoServe
Agency NameFaircom New York
Launch Date11/7/22
Audience TargetedDonors, Mid-Level 
Campaign Stats
Total Recipients2,979
Gross Income$64,838.00
Average Gift ($)$294.72 
Cost to Raise $1 (Total Cost/Gross Income)$47.39
Cost per solicitation (Total Cost/Total Recipients) $3.50
Direct Mail Response Rate7.39%
Why is Your Entry Successful
Why is your entry successful?We exceeded objectives to increase revenue and member engagement from TechnoServe's mid-level giving society, Circles of Impact. Despite a volatile economic market, we saw a 58% increase in revenue, a 28% increase in average gift, and a nearly 10% lift in response rate.