Campaign NameFeeding America’s “Meals For Kids Drive”
CategoryDirect Mail Acquisition
Nonprofit NameFeeding America
Agency NameTHD
Launch Date2/22/22
Audience TargetedProspects
Campaign Stats
Total Recipients200,018
Gross Income$21,654
Average Gift ($)$37.02
Cost to Raise $1 (Total Cost/Gross Income)$2.82
Cost per solicitation (Total Cost/Total Recipients)$0.31
Direct Mail Response Rate0.29%
Why is Your Entry Successful
Why is your entry successful?Our new appeal focused on child hunger. A child drawing was the driving force behind the new appeal. Despite slightly higher rollout costs, the Meals for Kids appeal achieved an 18% lift in response, 20% higher revenue, 4% improvement in net, and 14% lower CPDR than our previous evergreen appeal.