Campaign Name2022 Inactive Donor Seniors Rights Package
CategoryDirect Mail Renewal
Nonprofit NameNational Committee to Preserve Social Security & Medicare
Agency NameThe Lukens Company
Launch Date8/2/22
Audience TargetedDonors (25+ mos) Rec
Campaign Stats
Total Recipients320,789
Gross Income$144,075
Average Gift ($)$16.31
Cost to Raise $1 (Total Cost/Gross Income)$1.30
Cost per solicitation (Total Cost/Total Recipients)$0.586
Direct Mail Response Rate2.75%
Why is Your Entry Successful
Why is your entry successful?Traditional ask string testing wasn't successful in increasing the AG of Inactive donors (25+ mos rec) at rate that would cover today's package costs; but using modeled data to predict a donor's current capacity to give increased the AG from $15.44 to $18.74, a 21.4% increase over the control.