Nonprofit NamePlanned Parenthood of Greater New York
Agency NameSanky Communications
Launch Date10/5/22
Audience Targeted $1,000-$9,999
Campaign Stats
Total Recipients1,079
Gross Income$92,697
Average Gift ($) $653
Cost to Raise $1 (Total Cost/Gross Income)$ .09
Cost per solicitation (Total Cost/Total Recipients)$8.02
Direct Mail Response Rate13.16%
Why is Your Entry Successful
Why is your entry successful?The package highlighted the role the organization plays in providing reproductive and sexual health care in the wake of expanding abortion restrictions across the country. With a tone that is purposeful, the copy reassures donors that PPGNY and its essential services aren’t going anywhere.